Work
Yala Stop – Brand Creation, Environment Branding & Packaging For Convenience Store
The Brief
Yala Stop, formerly known as MedMart, is a local convenience store for one of Lebanon’s gas station franchises. They presented us a branding challenge of creating a whole new corporate identity for the store that looks modern, international and can easily be adaptable to any market, so that it pushes the store to reach its full local and regional franchising potential. The challenge was on, we had to make the shop stand out in looks and experience.
The Solution
We carried out our market research and explored the shop’s in-store journey to understand its limitations and potentials. And so, we created the concept of Yala Stop. The word Yala is one of the most commonly used words by Arabic speakers. Likewise, the name Yala Stop indicates a sense of accessibility. Our designers created a new corporate identity with a fresh new logo. The colors and styles were selected with local and international market standards in mind.
On the experience level, we coordinated with the interior designer to create a customer-friendly space for a guaranteed smooth shopping experience. The new scheme allocated different touch points throughout the shop, created specifically to up-sell the brand’s private label line.
The Result
Yala Stop took convenience to a whole new level, the revamped store started appealed to a new crowd and the new branding and well-crafted customer journey reeled an increase in the shop’s sales within the first week of its launch.
