We took on the challenge of branding the 2nd edition of the much awaited TEDx event in Beirut. As eager fans ourselves, we were excited to create a theme that would echo among TEDx fans worldwide and a brand that matches the organization’s strict international guidelines. We knew that the standards were high and expectations even higher,especially by TEDx’s audience which is cultured and rigorous, waiting to be intrigued and challenged by something new.
The most challenging part of the project was to create a theme for the event that could live up to the hype and engage the audience. After brainstorming and research, we came up with the theme “Changing Lenses”. The idea behind it was to inspire people to see their daily challenges and problems with a new eye and from different perspective, finding potential opportunity in every problem. The theme dictated the thinking flow behind each design collateral allowing us to be more innovative in the details of the logo, booklet, backdrop, booklet and the event kit.
The event was a great hit! TEDx fans blogged about the smart design of the booklet and the creativity put into it. They shared photos of the designs on social media and spread the word about the inspiring TEDx event in Beirut. TEDx “Changing Lenses” received the exposure it aspired to reach, among a growing audience year by year.