Delivering Hope This Christmas, One Knock at a Time

noknok isn’t just about delivering groceries, it’s about delivering speed, reliability, and a seamless shopping experience to Lebanese consumers.

Operating in Beirut, Baabda, Tripoli, Keserwan, and Metn, the brand has established itself as Lebanon’s fastest grocery delivery service, offering everything from fresh produce to daily essentials in 15 minutes or less. But when the holiday season came at a time of economic hardship, Noknok saw an opportunity to go beyond convenience, it wanted to deliver hope.

A Campaign Rooted in Purpose

In a country where instability has overshadowed everyday joys, Christmas in Lebanon wasn’t shaping up to be festive. Amid an economic crisis and the impact of a two-month war, spirits were low, and celebrations felt like a distant luxury. But what if one knock on the door could change that? What if, beyond groceries, Noknok could deliver something far more meaningful hope?

That’s how “A nok of Ho-Ho-Hope” was born, a campaign designed to go beyond convenience and touch hearts. As Lebanon’s fastest grocery delivery app, Noknok had already earned its reputation for speed and reliability, but this time, it wanted to do more. The goal? To turn Christmas into a season of connection, generosity, and shared joy.

A Knock that Started Conversations

The journey began with anticipation-building on Virgin Radio Lebanon. Listeners tuned in to Zaina’s morning show, participating in a festive game where they identified door-knocking sounds in popular songs. This Advent Calendar activation set the stage, teasing a much bigger reveal: wishes were about to come true.

And who better to capture the voices of the people than comedian Toufiluk? Hitting the streets of Beirut, he asked, “What’s your Christmas wish?” The responses? Touching. Funny. Heartbreaking. A true reflection of what the Lebanese community longed for in a season that should have been filled with joy.

Meanwhile, across social media and the Noknok app, the “Plug Your Wish” activation took off. Followers were invited to send in their holiday wishes, no filters, no limits, just pure, heartfelt asks.

From Wishes to Reality

By December, Noknok wasn’t just delivering groceries. It was delivering dreams. Every day, for 20 consecutive days, a new wish was fulfilled, making the impossible possible. Some of the most unforgettable moments included:

Helping a young man propose to his long-time girlfriend with a surprise that left her speechless.

Reuniting a father in Canada with his family in Lebanon for the first time in a year, making their Christmas truly special.

Fulfilling everyday dreams, from gifting toys to children who had none to covering essential needs for families struggling through winter.

More than Just a Campaign. A Movement.

Executed across multiple touchpoints; radio, social media, TV, on-ground activations, and the Noknok app; the campaign seamlessly blended digital and real-world engagement.

Digital & Social Media: Over 700 heartfelt wishes submitted via Instagram.

On-Ground Activations: Toufiluk and Noknok team members personally visiting winners, granting a new wish each day.

Broadcast & OOH: TV ads and outdoor placements ensured the campaign was visible across Lebanon.

A Legacy of Giving
What started as a simple idea—to bring back the magic of Christmas became something much bigger. Noknok didn’t just deliver goods; it delivered hope, connection, and joy when people needed it most.

One knock at a time, this campaign proved that even in the toughest times, the spirit of giving remains alive. And that, sometimes, all it takes to brighten a season is someone willing to listen and answer a wish.