From instant groceries to instant everything

In Lebanon’s fast-moving delivery landscape, noknok had already earned a reputation for speed. Known as a quick-commerce grocery app that delivered essentials in record time, the brand had built strong trust and daily relevance.

But the business had evolved.
noknok was no longer just about groceries.

As the app expanded into a full superapp, bringing together groceries, sports, beauty, electronics, homeware, toys, and more, the real challenge wasn’t functional, it was perceptual. Consumers still saw noknok through a single lens. The brand needed to reintroduce itself, without losing the simplicity and speed it was famous for.

The question became simple:
How do you announce more without making it feel complicated?

One touch says everything

Rather than overwhelming audiences with category lists or feature-heavy messaging, we leaned into the very thing that made noknok iconic in the first place: effortless speed.

The idea was distilled to its purest form, one touch.

The campaign launched with a series of teaser visuals, each featuring a single, instantly recognizable product from a different vertical. One item. One line.
“One scrub.”
“One tap.”

Nothing more. Nothing explained.

These supersized outdoor visuals were designed to pause people mid-commute — sparking curiosity while keeping the message beautifully restrained. The mystery was intentional. It invited audiences to connect the dots on their own, reinforcing the promise that whatever you need, it’s never more than one touch away.

The revealer phase resolved the intrigue with bold, declarative statements:
“We deliver cosmetics.”
“We deliver sports.”
“We deliver more.”

In a city saturated with visual noise, the clarity cut through transforming noknok’s expanded offering into an instantly understandable truth.

Designed for the city, built for impact

The campaign was conceived with large-format outdoor media at its core not as an execution choice, but as a strategic one. Scale amplified simplicity. Minimalism became impossible to ignore when stretched across the city.

By dramatizing convenience at a monumental scale, the campaign mirrored the app experience itself: fast, clear, and frictionless. The result was a brand message that didn’t ask for attention it commanded it.

That clarity and confidence didn’t just resonate with audiences. It resonated with the industry.
The campaign was awarded the Supersize Category at the Pikasso D’Or, recognizing noknok’s bold use of large-format OOH to redefine how a tech brand can announce transformation at scale.

More than a campaign, a partnership

For noknok, the success wasn’t only about visibility or awards. It was about working with a partner who understood where the brand was going and wasn’t afraid to push it further.

“We couldn’t find an agency that works more like a partner than an agency,”
shares Racha Khoueiri, Sales & Marketing Manager at noknok.

“The whole team at WonderEight acts like they are part of the noknok team. They have so much integrity for the brand and even hop on every opportunity to shed light on noknok even outside their scope of work.”
That shared mindset disruptive, collaborative, and relentlessly forward-thinking shaped every decision along the way.

“The creativity, the results, the understanding of our brand and where we want to go it all made the process seamless.”

In one word?
Disruptive.