×
Microsoft – Corporate Gift Packaging Design Matching The Innovative Product
Work

Microsoft – Corporate Gift Packaging Design Matching The Innovative Product

Client Microsoft, Services Branding & Design, Industry Services & Technology, Region GCC, Created 2013, Website https://www.microsoft.com/en-lb

The Brief

Microsoft was launching a new product called Lync which combines hardware with chat software for high-end conferencing and top level management. They reached out to us wanting to distribute this product to C-level decision makers during a launch event and clearly challenging us to design a pack that would match the brilliance of the product.

Microsoft – Corporate Gift Packaging Design Matching The Innovative Product
Microsoft – Corporate Gift Packaging Design Matching The Innovative Product

The Solution

Lync is all about connecting people wirelessly, and so that was our brief. We experimented with packaging, magnets and physics in our prototyping workshop space. The result was a sleek, Microsoft branded box. Upon opening, two wires appear suspended in mid-air thanks to the use of floating magnets, translating visually the functional purpose of the newly launched product.

Microsoft – Corporate Gift Packaging Design Matching The Innovative Product
Microsoft – Corporate Gift Packaging Design Matching The Innovative Product

The Result

The box was so impactful and beautiful that recipients kept it even after they took out the product. The buzz created by this activation prompted Microsoft to commission us for key work for the entire NEPA region.

Check out more work we’ve done for Microsoft

Microsoft – Corporate Gift Packaging Design Matching The Innovative Product
Microsoft – Corporate Gift Packaging Design Matching The Innovative Product

Mirinda – Can Design & POS Branding For Limited Edition Flavor

Kris Kros – Brand Creation, Naming, Menu Design And Delivery Packaging

Dunlop – Guerilla Marketing Activation Taking The Streets Of Beirut

Naya – Brand Strategy And Identity Revamp For Levantine QSR Chain In New York

Let's brainstorm

Contact us