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Ixsir – Limited Edition Label Design And Social Media Campaign For Lebanese Wine Brand
Work

Ixsir – Limited Edition Label Design And Social Media Campaign For Lebanese Wine Brand

Task Packaging & Product Design, Industry Consumer Goods, Region Lebanon, Created 2017,

The Brief

Ixsir was facing tough competition from brands who are part of larger distribution groups and have budget to spend on full-fledged advertising campaigns. Our market research revealed that wine is one of the most gifted products among millennial and so the design of the bottle play a crucial role in influencing purchase.

Ixsir – Limited Edition Label Design And Social Media Campaign For Lebanese Wine Brand
Ixsir – Limited Edition Label Design And Social Media Campaign For Lebanese Wine Brand

The Solution

We dug into our target audience’s preference, and based on these insights, we partnered with local designers and artists to introduce 3 collectable limited edition bottles. We then created short videos for social media where the artists spoke about their creation and what inspired them, highlighting the 3 main values of Ixsir: Sustainability, Diversity and Green.

Ixsir – Limited Edition Label Design And Social Media Campaign For Lebanese Wine Brand
Ixsir – Limited Edition Label Design And Social Media Campaign For Lebanese Wine Brand
Ixsir – Limited Edition Label Design And Social Media Campaign For Lebanese Wine Brand

The Result

The bottles branding and advertising campaign helped Ixsir stand out from the mass clutter and on the shelves. This collaboration is one of a series of campaigns and initiatives we have developed with the brand to reinforce its differentiator and position it as the trendy, green and conscious wine.

Ixsir – Limited Edition Label Design And Social Media Campaign For Lebanese Wine Brand
Ixsir – Limited Edition Label Design And Social Media Campaign For Lebanese Wine Brand

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