Lebanon enjoys a rich agricultural and wine heritage. Since its inception, IXSIR has celebrated this love of the land and its harvests by developing an eco-conscious culture of care and nurture, working with the soil, not against it, thus producing one of the country’s finest wines.
Every year, the winery releases a limited edition bottle to honor the values they uphold and their rich terroir – one of which is at an 18000m altitude, the highest in the Northern Hemisphere. We decided to focus on this exceptional fact and highlight the long journey the grapes go through to become the wine people enjoy. Each year, IXSIR collects extensive data on its harvests. We thus mined the annual data of one terroir, gathering thousands of numbers on the three main elements that give wine its taste. The 6,904 pieces of information we gathered were used to create an infographic that illustrated the average monthly temperature, precipitation and direction and speed of wind for the Batroun Heights, 2012 vintage. This visual information was then meticulously silkscreened onto a limited series of bottles.
We let the bottle tell its own story, thus turning the data into a strong design fueled with narrative. This made the bottle stand out on crowded end-of-year POSMs, accentuating IXSIR’s brand awareness and trial rate. The winery broke a personal record, selling 85% of the Grande Reserve Limited Edition bottle in six weeks, during a time when FMCG sales were heavily impacted due to political instability and economic crisis in Lebanon. IXSIR thus established itself as the national wine that celebrates its heritage, braves its story and encourages its consumers to tell their own.
Data driven design set the bottle and the brand in altitudes beyond.
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