Atibaia is a distinguished, refined Lebanese wine that boasts lots of character and aromas. The client wanted us to create an identity for them that highlights the locality of the wine, but also tackles to international tastes. As a brand with a lot of potential that was growing on the international market, it was our job to have the identity appeal to worldwide buyers.
We opted for a bold, minimalistic label design, meticulously working the details with the client to bring out the wine’s delicate and intense persona. They also requested a website through which people could place their orders online: we designed and developed an interactive site that focuses on the wine and the vineyards, and includes the latest news announcements along with a form to request visits. We even took it as far as to help source the bottle, ensuring that it reflects Atibaia’s mystery, vintage and refinement. Our work contributed to Atibaia being synonymous with luxurious wine and a worldwide reputation. The website aided in making it easy for people to purchase their wines from all over the world. After all, “the most expensive wine travels the world”—so we made sure to do it justice!