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Opinion Piece

Top 5 Foodtech Brands We Are Fans Of

From helping us track the provenance of our strawberries to cultivating animal-free meat and dairy, the Foodtech industry is full of exciting and inspiring ideas and initiatives that are striving to rewrite the story of how we eat. By injecting the long-standing food industry with a hefty dose of innovation, startups are finding all sorts of solutions for the challenges that arise from an ever-growing world population and the need to adopt more conscious eating habits.

Foodtech encompasses a wide range of companies. And here are the five that got our tastebuds and curious minds super excited.

We’ve picked the following companies for you from 5 different alternative domains:


1- Agricool – The farm next door

The shift in consumer mentality means more and more people want to know where their food comes from, how it was made, and if it is sustainable. By providing its clientele with the opportunity to “consume products which have been made / harvested in a perimeter that guarantees an optimum quality and reduced ecological impact”, Agricool harnesses the power of vertical farming to limit the impact of our daily purchase habits on the planet and encourage local producers by reducing the distance from field to fork.



2- Upside Foods – Well balanced meals for a well-balanced planet

The first cultivated meat company in the world was founded in 2015 and their vision, “making our favorite foods a force for good”, speaks for itself. By cultivating meat directly from animal cells, Upside Meats closes the gap between our cravings and our conscious. This means decreasing the susceptibility to animal-born diseases and reducing the carbon footprint as well as the water and land used of meat production, ensuring animal welfare.


3- NotCo – Your favorite meat and dairy products, without the cows

Not Ice Cream anyone? NotCo was able to replicate the flavor and texture of animal products that make up the staples of our everyday diet by removing animals from the food equation. Without compromising on taste, feel, or function. It is by harnessing the power of AI that NotCo identifies infinite plant combinations that bring real goodness to our plates, taste buds, and the planet. Said AI even has a name: Giuseppe.


4- Just Egg – Plants make eggs too

Across cultures and continents, eggs are one of the most common foods around the world with 1.4 trillion chicken eggs eaten per year. By creating the plant equivalent of eggs using mung beans, a 4400-year-old legume, Just Egg were able to find a sustainable alternative to factory farms. This means reducing water and land usage as well as CO2 emissions, while producing delicious eggs that scramble, fluff, and make people, birds, and the planet happy.


5- Meati – Mother Earth’s favorite steak

Mycelium is a superfood protein similar to the root structure of mushrooms. And it’s great for making steaks and crispy chicken. Don’t believe us? The folks at Meati are doing just that! They combine centuries-old techniques and modern-day knowledge to grow this meat alternative in a clean and safe environment in order to craft a delicious, protein-packed product. Texture wise, it’s very similar to muscle tissue, which means it can be used as a blank canvas and mixed with a handful of natural ingredients to give it the desired flavor, whether meat, chicken, or ham.



As curious foodies and tech enthusiasts, you can bet we’ll be on the lookout for more of these disruptive businesses and getting as involved as we can in helping them reach new heights and people.

More to see
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Jun 2022

Of Shifting Eating Habits and the new codes of food advertising

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