• Brand Audit
  • Brand Strategy
  • Brand Creation & CID
  • Packaging & Collateral Design
  • Environmental Branding


  • Digital Marketing Strategy
  • Social Media Strategy
  • Online and Offline Campaigns
  • Social Media Management
  • Events & Activations
  • Marketing Calendar Consultancy
  • Games & Marketing Gamification

Digital & Technology

  • Digital Audit
  • Digital Strategy
  • Website & App Design & Development
  • SEO Consultancy
  • E-commerce
  • CRM Strategy
  • CRM Implementation


  • Content Creation
  • Social Media Photos and Videos
  • Media Planning
  • Media Buying

Effective Branding

Clipped from
Sep 2013

Design agency WonderEight counts Rocket and Classic Burger among its clients, both of whom have launched food trucks. “When a brand is already loved by customers and has a strong fanbase, it is recommended that it keeps its same branding strategy,” says Boudy Nasrala, WonderEight’s managing partner. “You need to create the same experience with fewer elements; with a mood and atmosphere that changes depending on the location the food truck is parked in and add, on top of this, the engineering constraints.”

“Although caterers may have more fluid menus, their branding strategy should likewise start with defining a unique selling point (USP). “If the food truck is new, it has to build the brand from zero by delivering an unforgettable experience… Branding isn’t only visual, but includes the whole experience… every detail should fit into the bigger promise, no matter what the food truck is selling.”

More to see
May 2020

Creative Effectiveness In Times Of Turbulence

Dec 2019

Changing Consumer Behaviors And Technology Disruptors

Jul 2019

Middle East Comms Agency Lauds Four-Day Working Week

Feeling inspired?

Let's Chat