On February 18^th, 2019, Wonderians gathered at VOX Cinemas Beirut for the 2^nd edition of WonderDay – the annual meeting where the whole team gets together to strengthen bonds and kick off the year with positivity. Much like last year, the course of the day undoubtedly reflected our motto, ‘Play Seriously’, as it was divided into two halves; important discussions during the first, and serious fun during the second! The first part was a recap on the objectives of the year, announcements, important updates and a discussion about the industry trends affecting our business. Since 2018 was all about growing our arm in Saudi Arabia, we also took the opportunity to delve into its market insights, exploring preference, tactics, communication channels and more. We were then paid a visit by Donald Batal, managing partner at Ministry of Food, for an open-hearted discussion about clients’ expectations from the agency such as staying ahead of digital trends, being quickly operational, the middle ground between design aesthetics and functionality, and driving sales and concrete KPI’s from social media. The debate inspired insights from both the client’s and agency’s perspective. After lunch, it was playtime, beginning with a health and nutrition trivia moderated by dear friend and health consultant, Vicky Enea, who has transformed herself through changing her lifestyle and eating habits. She then gave us a super insightful talk, loaded with practical lifestyle modification tips that can greatly improve our health and well-being. Then came the time came for the real rush! We all went to Flyp for an afternoon of adrenaline, laughs and leaving the comfort zone together—literally free falling from a 2m tall wall onto an inflatable mattress. It was a great team building activity that encouraged us to let our guards down and bond over a good laugh—the ideal way to finish off WonderDay!