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Tomatomatic Pizza – QSR Delivery Concept
Work

Tomatomatic Pizza – QSR Delivery Concept

Task Total Brand Creation, Website Design & Development, Industry Restaurants, Bars & Cafes, Region Lebanon, Created 2015,

The Brief

Following the big success of the total brand creation of Classic Burger Joint, we were on to create its sister company: a QSR pizza chain.

Tomatomatic Pizza – QSR Delivery Concept
Tomatomatic Pizza – QSR Delivery Concept
Tomatomatic Pizza – QSR Delivery Concept
Tomatomatic Pizza – QSR Delivery Concept

The Solution

Tomatomatic was born. A name made out of the combination of the main ingredient of any pizza recipe + the fastness of the concept being industrial and automatic.
We were involved in every aspect of the brand building, from logo and full identity roll-out to interior look & feel and façade branding. Universal colors and layout scheme were adopted for an easy, fast and cost efficient replication in any market, supporting the expansion envisioned from day one.

Tomatomatic Pizza – QSR Delivery Concept
Tomatomatic Pizza – QSR Delivery Concept

The Result

Quickly after opening the first outlet the concept proved to be promising. Our intervention went on to support Tomatomatic with a launch campaign that raised awareness and sales for the brand. It has since opened many branches across Lebanon, many of which are franchises.

Hoover – Back to Top of Mind

Rue Du Liban – Mumbai Got Served

Classic Burger Joint – Burger Cult

Dunlop – Guerilla Activation

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