Before a single boat set sail at Shell Cove, Frasers Property had already created waves. The Waterfront, one of Australia’s most ambitious coastal developments, was more than just a residential project it was a promise of lifestyle, community, and transformation. But for buyers and residents, that promise was hard to picture. The project’s centerpiece a vast man-made harbor and marina would take years to complete. How could people imagine the scale, beauty, and vibrancy of a destination that didn’t yet exist?
To bridge that gap between vision and reality, Frasers Property turned to Limpid Property’s PropTech innovation the same technology that redefined how developments like EdSquare were marketed.
Using Limpid’s FirstVue™ platform, The Waterfront was transformed into a fully immersive 3D experience long before construction reached the shoreline. Potential buyers could explore the masterplan, zoom through detailed apartment layouts, and even take a virtual walk along the marina. Every building, road, and open space was rendered with photorealistic precision an experience so real, it felt like stepping into the future.
Beyond visualization, the platform became a strategic tool. During the early design stages, the marketing and development teams used FirstVue™ to review layouts, test concepts, and align on key decisions saving valuable time and resources. Once the project launched, the technology powered all sales center touchscreens, giving agents instant access to real-time inventory, updated visuals, and digital tours.
Then came an unexpected challenge: COVID-19. With sales centers closed across Australia, developers faced disruption but The Waterfront’s team didn’t skip a beat. Agents took FirstVue™ online, sharing their screens with buyers over Zoom. The same immersive experience that once lived in showrooms now unfolded on laptops, keeping sales flowing even under lockdown.
It was the definition of adaptability and a glimpse into the future of real estate marketing.
For Frasers Property, The Waterfront was about more than architecture; it was about emotion. It was about helping people feel connected to a community still under construction to see not what it is, but what it could be.
With Limpid’s 3D visualization technology, powered by creative brand storytelling, every touchpoint became an experience. Prospects could explore their future neighborhood, picture their morning walks by the harbor, and visualize their balconies overlooking the marina all from a screen.
This technology not only accelerated buyer confidence but also reshaped the standard for how developers engage customers through immersive PropTech.
Following the success of The Waterfront and other landmark projects, Limpid Property’s PropTech platform is now reaching the Saudi market through its exclusive partnership with WonderEight.
Together, the two companies are reshaping real estate marketing in the Kingdom blending WonderEight’s creative strategy and branding expertise with Limpid’s immersive technology.
From masterplans and naming to virtual tours and sales platforms, this collaboration empowers developers to visualize, market, and sell smarter. It’s more than a tech integration it’s a bridge between imagination and investment, perfectly aligned with Vision 2030’s smart city and innovation goals.
Through this partnership, Saudi developers can now give buyers what every dreamer craves: a chance to step inside the future before it’s built.
EdSquare by Frasers Property Australia – Immersive PropTech Experience by Limpid
Audrey by Hyecorp Property Group Australia – Immersive PropTech Experience by Limpid