From Global Presence to Local Relevance

When Servcorp, a pioneer in coworking and virtual office solutions, entered the Saudi market, it arrived with everything entrepreneurs need to succeed: five-star office spaces, international business infrastructure, IT support, multilingual receptionists, and prime locations across Riyadh, Jeddah, Al Khobar, and Madinah.

But in a market that prizes personal connection as much as professionalism, global polish wasn’t enough. Servcorp had the offering. What it needed was resonance.

It needed to feel less like a global brand operating in Saudi and more like a Saudi business partner with global reach.

A Strategy Rooted in Cultural Fluency

The brief was deceptively simple: produce digital-friendly, budget-conscious content that showcased multiple Servcorp services without boring the viewer. The real challenge? Doing it in a way that felt authentically Saudi.

We knew that the traditional corporate approach wouldn’t cut through. So we flipped the script: instead of listing features, we told relatable business stories built around one big idea; “Servcorp makes business feel effortless.”

Our creative direction used local nuance, humor, and familiar scenarios to illustrate this feeling. We developed a series of high-impact, short-form videos for social media that brought Servcorp’s offerings to life not through product demos, but through real moments of daily business chaos turned serene with Servcorp’s support.

Some content leaned funny. Others leaned corporate. But all of it was designed to say one thing: Servcorp understands how business works in Saudi because it’s built for it.

Premium, Relatable, and Made for Scroll Culture

Saudi professionals don’t just want solutions, they want them to fit seamlessly into their day, their rhythm, their expectations. That’s exactly what the content delivered.

We built a dual-toned content ecosystem:
• On one side: culturally humorous skits that captured the real friction of running a business, missed calls, tech mishaps, overwhelming multitasking.
• On the other: refined, polished narratives highlighting Servcorp’s elegant spaces, streamlined operations, and hospitality-grade service.

This balance gave the brand dimensionality. It wasn’t just funny. It wasn’t just sleek. It was both, credible and culturally fluent.

Each reel was platform-first, vertical, and punchy, engineered for Saudi social scroll behavior while preserving Servcorp’s global brand equity.

Local Sentiment, Global Impact

While we didn’t rely on traditional ad metrics, the real-world traction was undeniable.

Saudi users weren’t just watching, they were sharing, tagging, and talking about the content in business circles and entrepreneurial WhatsApp groups. The localized storytelling struck a chord:

“The place is amazing and good for business entrepreneur. Many big companies are using Servcorp like booking.com HBH.” Jeddah user review

This kind of organic validation was echoed across platforms, driving a noticeable shift in brand perception from international and polished, to premium and relatable.

Key outcomes included:

• +40% increase in engagement across video content during the campaign period.
• +25% growth in followers on key platforms like Instagram and LinkedIn.
• Content consistently described as “finally something that gets us.”
• Increased brand recall and visibility across Saudi professional networks.
• More walk-ins and business inquiries tied directly to digital exposure.

A Masterclass in Strategic Localization

This campaign wasn’t about content volume; it was about content relevance.

By aligning Servcorp’s global services with Saudi values professionalism, hospitality, humor, and trust, we didn’t just make people notice the brand. We made them relate to it.

The result? Servcorp became more than a workspace provider.
It became a business ally with local insight and international scale.

Because when localization is done right, it doesn’t dilute a brand it amplifies its meaning.