KIRÈNE – Bottling Prestige for the People

Launching a Premium Glass Bottle Line for Ivory Coast’s #1 Water Brand

KIRÈNE has long been a household name in West Africa, known for delivering hydration to millions with trust and consistency. But in a market where premium often meant imported, the brand saw an opportunity: create a local alternative that didn’t just compete but elevated the experience. The mission was clear, introduce KIRÈNE’s new sparkling and mineral water glass bottle line and position it as the go-to premium water for modern Ivorians. And to do that, the brand needed more than just packaging; it needed presence, prestige, and a bold new story.

A Premium Leap for a Democratic Brand

The launch of the new KIRÈNE glass bottle range marked a strategic leap. For a brand deeply embedded in everyday life, shifting into premium territory required a mindset reset, both for the market and the brand itself. This wasn’t about exclusivity. It was about upgrading the everyday.

Our goal? Craft a visual and emotional narrative that made glass bottles aspirational, accessible, and proudly Ivorian. From the bottle silhouette to the way it was lit in media, every asset needed to signal a new era of hydration; refined, elegant, and local.

Designing Prestige into Every Touchpoint

The campaign was rooted in a singular idea: premium doesn’t have to be foreign. We brought that to life through a cinematic film and a suite of visual assets designed to shine across modern trade, hospitality, and digital platforms.

• The Launch Film: Shot with a fashion-editorial aesthetic, the film captured the purity of the water, the glow of glass, and the allure of effortless sophistication.
• Photography & Key Visuals: Whether in upscale bars or sunlit cafés, the visuals placed the bottle in aspirational yet relatable moments, every frame a lifestyle invitation.
• Trade Collateral: From POSM to premium activation kits for HORECA outlets, every asset spoke the same visual language: clean, crisp, and confident.
• Digital Adaptations: Cutdowns, teasers, and animations extended the campaign’s reach across social, turning every scroll into a sip of style.

Redefining What Premium Looks Like, Locally

KIRÈNE didn’t just launch a new product. It flipped the script. The campaign shifted perceptions around local premium, proving that sophistication and affordability can go hand in hand. The glass bottle line wasn’t framed as a luxury, it was framed as a choice. A better one. A prouder one.
And the market responded.

The Results: Premium for the People

• Achieved 9% market share in the glass bottle segment within the first 3 months post-launch
• Successfully activated both B2C and HORECA segments through omnichannel rollout
• Reinforced KIRÈNE’s brand as not just trusted, but trendsetting
• Elevated local perception of premium, making glass bottle water a new norm

A Brand That Raised the Bar, Not the Price

With this launch, KIRÈNE didn’t just enter a new category, it defined it. By bridging affordability with elegance, the brand proved that prestige can be democratic, and that local can be luxurious. The glass bottle range isn’t just a product, it’s a statement. And it’s one that’s already reshaping how Ivory Coast drinks water.