×
Juhaina Chocolate – Brand & Communication Revamp Of Saudi Chocolatier
Work

Juhaina Chocolate – Brand & Communication Revamp Of Saudi Chocolatier

Client Juhaina, Task Brand Revamp & Relaunch, Marketing & Communication Campaign, Social Media & Digital Campaign, Industry Consumer Goods, Region KSA, Created 2014,

The Brief

Juhaina is a Saudi Arabian brand of unwrapped Swiss chocolate, wrapped Belgian chocolate and Hala sweets. In a market saturated with premium, expensive international brands and low quality, cheaper local ones, Juhaina identified the need to combine the two: a brand that combines the sought after international quality, with a price-tag that matches the local offering. Our challenge was to portray that in the branding and image positioning.

Juhaina Chocolate – Brand & Communication Revamp Of Saudi Chocolatier
Juhaina Chocolate – Brand & Communication Revamp Of Saudi Chocolatier
Juhaina Chocolate – Brand & Communication Revamp Of Saudi Chocolatier

The Solution

We did an in-depth market research, finding the untapped positioning to base our brand revamp on. We then defined the brand persona and built on its characteristics a feminine visual identity with a warm, friendly and refined tone of voice, relatable to our target audience. We revamped the logo, store façade, interior design mood-boards, all the packaging elements, wrapping papers, and cake boxes.
Our intervention also included revamping their website entirely, building an easy to navigate platform that highlights the brand’s main products and simplifies the ordering process. As well as handling their ongoing communication campaigns and social media platforms.

Juhaina Chocolate – Brand & Communication Revamp Of Saudi Chocolatier
Juhaina Chocolate – Brand & Communication Revamp Of Saudi Chocolatier

The Result

As soon as one engages with Juhaina, there’s a sense of refinement that can only be matched by international big budget brands. This is clear in every element of branding, from store experience to online presence. All of this, combined with premium products and competitive pricing, makes Juhaina a top of mind brand for customers in this segment.

Juhaina Chocolate – Brand & Communication Revamp Of Saudi Chocolatier
Juhaina Chocolate – Brand & Communication Revamp Of Saudi Chocolatier

Tomatomatic Pizza – Brand Creation Of A QSR Pizza Delivery Concept In Lebanon

Le Mall – Loyalty Program Gamified Through A Kinect Game

Beauty Clinics – Rejuvenating The Website Of KSA’s Biggest Beauty Clinic

Miyabi – Experimental Photography And Menu Design For Dubai Restaurant Chain

Feeling inspired?

Let's Chat