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Falafel Aboulziz – Design A No Design Brand Identity For A Street Food Concept
Work

Falafel Aboulziz – Design A No Design Brand Identity For A Street Food Concept

Client Falafel Abou El Ziz, Task Total Brand Creation, Industry Restaurants, Bars & Cafes, Created 2013,

The Brief

The task was to design an authentic falafel street food shop. In other words: no design at all.
The brand we were on to create mirrored the product: simple, authentic, accessible to all, yet bold enough to be franchised.

Falafel Aboulziz – Design A No Design Brand Identity For A Street Food Concept
Falafel Aboulziz – Design A No Design Brand Identity For A Street Food Concept

The Solution

With minimal design, we were able to achieve a brand that has all the familiar aspects of a falafel shop that the customers look for, and without any “surprises” in the taste! An old-fashion fan cutout from the façade, a clean yet simple interior branding, the sandwich price clearly visible on the menu and from outside the shop, local language in all communication, and simple, unbranded packaging to keep the costs low. The name even reflects a popular endearment given to anyone by the name of Ziad (our client’s name).
Overall, the branding mimics the traditional falafel shops around Beirut in a cleaner, more targeted approach that makes duplication and franchising easy.

Falafel Aboulziz – Design A No Design Brand Identity For A Street Food Concept

The Result

The place was crawling with people from the first week, and the second branch opened in less than 6 months. With more than 4 shops now open around different parts of Beirut, Falafel Aboulziz blends in greatly with its target crowd while looking fresher and cleaner compared to its competitors.

Falafel Aboulziz – Design A No Design Brand Identity For A Street Food Concept
Falafel Aboulziz – Design A No Design Brand Identity For A Street Food Concept

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