In today’s real estate world, developers are no longer selling square meters, they’re selling experiences. And that’s exactly what Frasers Property set out to do when developing EdSquare, an ambitious new urban neighborhood in Sydney’s Edmondson Park. Designed as a self-contained community of residences, retail, dining, and open green spaces, EdSquare was envisioned as the future of connected living.
But with such a bold promise came a challenge: how do you help buyers visualize a neighborhood that doesn’t yet exist? How do you turn blueprints into belief?
That’s where Limpid Property’s PropTech platform, FirstVue™, transformed the sales journey making EdSquare one of Australia’s most forward-thinking property launches to date.
Long before the first building was complete, Limpid developed a fully interactive 3D virtual experience that allowed Frasers Property to showcase EdSquare’s entire masterplan in real time. Through touchscreens and mobile apps, potential buyers could explore floor plans, take virtual tours, check live unit availability, and even enjoy a simulated balcony view all within a seamless branded interface matching the EdSquare identity.
Every element of the experience was meticulously integrated: logo, colors, typography, and imagery were consistent with the development’s visual language. The result wasn’t just a tech platform it was an extension of the brand itself, immersive and emotional, blending design with data in perfect sync.
This technology didn’t just look impressive; it worked. With FirstVue’s live data engine, every sale was instantly updated across all agent interfaces, ensuring real-time accuracy. What used to take days with physical models now happened in minutes faster, smarter, and far more sustainable.
Since its launch, EdSquare has become a benchmark for innovation in Australian property marketing. The project’s success has been recognized with multiple industry awards, including:
Development of the Year – Retail at The Urban Developer Awards 2023
UDIA Award for Excellence in Retail Development
AAA NSW Apartment Awards for Diversity in Housing Choice and Precinct Rejuvenation and Civic Contribution
Beyond awards, the true impact lies in the shift it created: a new standard for how developers engage buyers through storytelling, visualization, and technology.
Today, this very innovation is coming to the Kingdom of Saudi Arabia through the exclusive partnership between WonderEight and Limpid Property.
With Limpid’s proven technology and WonderEight’s award-winning branding expertise, the collaboration offers Saudi developers a complete, future-ready marketing solution one that merges creative storytelling, digital visualization, and data-driven sales.
From naming, strategy, and brand identity to interactive 3D sales experiences, this partnership empowers real estate brands to engage buyers with the same impact online as they would in person. It’s where creativity meets PropTech turning every sales journey into an experience that inspires trust, emotion, and investment.
Together, WonderEight and Limpid are redefining what it means to market real estate helping developers sell vision, not just property.
Audrey by Hyecorp Property Group Australia – Immersive PropTech Experience by Limpid
The Waterfront by Frasers Property Australia – Immersive PropTech Experience by Limpid