After years of experience in the travel industry, CTS Travel & Tourism was looking for innovative ways to stand out and to increase their brand awareness through a new communication campaign. Our goal was to communicate a fun and dynamic brand, different from other travel agencies, while boosting sales and promoting summer packages.
We got inspired by the famous 2002 Steven Spielberg movie “Catch Me If You Can” and collaborated with a well-known Lebanese influencer, relatable to our target audience. Throughout the campaign, our main cast is seen jumping between destinations, showcasing different travel preferences and appealing to different audiences. The campaign tone of voice was fun and quirky, with bright eye-candy visuals, guaranteed to make an impact.
Our media plan included TV, radio, OOH as well as cross promotion with F&B and entertainment brands such as VOX Cinemas, Crepaway & Classic Burger Joint.
The campaign was a total success as it resonated with the type of travelers CTS was aiming to attract. The charter packages were sold out by the 4th week of the campaign and summer sales scored a 30% increase compared to year before.