Classic Burger Joint is a love brand to all those who crave burgers. With more than 30 branches in 4 countries (Lebanon, UAE, Kuwait and Iraq) and a large fan base, the franchise has accumulated a strong brand equity and credibility.
As part of its brand identity creation, we initiated the website development and design. The website’s content was made to put forward the iconic bold black & yellow brand assets, complemented with mouthwatering and eye-candy images. Informative and simple, built using WordPress CMS, the website development and design were centered around usability, delivering a great digital experience, while displaying relevant and useful content, from accessing the food menu online, to viewing the next catering events schedule or to booking a Classic Burger truck!
We also created a unique franchise module that showcases the localized menu, the sales representative’s contact details, and location map depending on the visitor’s IP address. Visitors have the ability to switch countries and discover CBJ branches locations around the world.