With more than 18 years of experience and dedication in plastic surgery, Beauty Clinics was being rejuvenated and expanding into offering more beauty and wellness services. We accordingly designed and developed a responsive, interactive and informative website that reflects this renovated and uplifted identity, featuring all the services and procedures provided by the clinics and listing all the talented doctors along with their specialties. The optimized user journey helped the website visitors find the information and procedure they need with ease, along with details about the specialist who performs and provides the procedure, inviting and encouraging the user to discover more about the clinics’ amenities, facilities and equipment. To further convenience and complete the experience, we also provided patients with the option of booking their appointments online, integrated with Beauty Clinics’ CRM system.