Arnaoon Village had lower-than-usual wedding reservations, knowing that this is a cash cow for the business. The country’s economic situation is a prime reason for the audience’s price sensitivity, which played against Arnaoon that was perceived as expensive and premium. Their edge, and strength, is in the fact that it’s an all-inclusive solution for weddings—three venues of different sizes, in-house catering, planners, sound-system rentals, furniture rentals amongst other in-house services. This is ideal for couples who don’t want to look for multiple suppliers, and for expat couples living abroad.
Our main task was to highlight Arnaoon’s main edge, all while showing the beauty of the location in a relevant, emotional way. Our marketing objectives were to create brand awareness, re-position them as a top-notch modern Lebanese village venue, and increase reservations for 2020.
We planned a one-day shoot for four TV commercials, a full social media content shoot including photos and videos highlighting their services, and a high-end still photography shoot that reflects their quality standards. The campaign shows a beautiful Lebanese family gathered with friends for the special day, highlighting all the typical scenarios and dynamics that come into play on such an occasion. The cast was selected to look modern and stylish, yet still relatable to every Lebanese family. We played on the funny and the witty as well as the sentimental and the sweet.
The campaign ran on all social media and digital platforms through a fully integrated media plan that also includes offline, such as OOH, BTL (presentations and sales kits) as well as on-ground activations.
A multi-faceted full-fledged campaign that brought out the best in the client’s offering and the Lebanese wedding traditions. The campaign reached new heights of engagement on social media, brought in serious leads, and in short, left the audience with timeless content that made everyone feel closer to the brand!