×

Branding

  • Brand Audit
  • Brand Strategy
  • Brand Creation & CID
  • Packaging & Collateral Design
  • Environmental Branding

Marketing

  • Digital Marketing Strategy
  • Social Media Strategy
  • Online and Offline Campaigns
  • Social Media Management
  • Events & Activations
  • Marketing Calendar Consultancy
  • Games & Marketing Gamification

Digital & Technology

  • Digital Audit
  • Digital Strategy
  • Website & App Design & Development
  • SEO Consultancy
  • E-commerce
  • CRM Strategy
  • CRM Implementation

Communication

  • Content Creation
  • Social Media Photos and Videos
  • Media Planning
  • Media Buying
Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant
Work

Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant

The Brief

Al Safadi is one of the UAE’s most known Lebanese restaurants with a remarkable history and equity in the market. With many new players entering the market, the brand needed to revamp its identity to stay modern and appealing to all audiences. This included all customer touch points from logo, to menu and signage as well as their social media presence and website. However, where do you begin with a brand with so much equity and a loyal customer base?

Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant
Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant

The Solution

Starting with proper research, we began by auditing the old branding, from the visual identity to the interior experience, and brand language. The logo had so much recognition we only went for a facelift making the necessary tweaks to reflect a modern yet authentic brand image. We designed the menu engineering, making the journey easier for non-Arab and expats to understand the items and choose based on the pictures.
We later went on to support Al Safadi with their yearly marketing calendar and optimize their social media presence. This involved cooking up a classic yet mouth-watering photography and video style that works on all platforms.

Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant
Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant
Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant

The Result

Triple the success! The brand experience is fresher and more up-to date without drastic changes. The strategic menu engineering increased the average cheque, with customers ordering more because of the assorted placement of the dishes. And last but not least, an interactive and engaging social media presence that reflects a fresher image while remaining true to the brand’s authenticity and tradition.

Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant
Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant
Al Safadi – Visual Identity Uplift & Menu Design For Dubai Restaurant

Ana 2030 – A Tribute From The Saudi Private Sector To Their Nation

Mirinda – TVC & 360 Communication Campaign For Mirinda Plus Launch In Egypt

Quaker Oats – 360 Campaign For New SKU Range In KSA & GCC

Kitopi – Website Design & Development For Cloud Kitchen Brands

Feeling inspired?

Let's Chat