The Task

Eid is the perfect occasion to share good food and moments with loved ones. For this special season, Saudi Arabia’s Al Hatab Bakery wanted to share its passion for great tastes and new flavors with its customers. Hence the decision to design and produce a series of five hamper boxes packed full of exclusive products and delicacies.
We chose the bakery’s name (which translates into “wood”) and its connotation of authenticity as our design’s starting point. We thus created the hamper boxes by combining handmade bamboo sticks with authentic handstitched leather detailing.
Once the boxes were assembled and filled, we organized a photoshoot with our sister company Tasweer. The resulting shots were used for social media and a special catalog introducing customers to the different hamper boxes.
To say that the initiative was a success would be an understatement: the stocks had to be replenished and influencers got the word out from their own accord, posting videos that promoted the Al Hatab hamper boxes to their followers. All in all, we placed 3,000 hamper boxes bursting with flavors on the bakery’s shelves.