The Task

Desert camping is a popular activity among the Saudi youth with its peak season being December to January. This was a great opportunity for Al Hatab Bakery to promote its ready-to-eat range of products, positioning itself as the one-stop-shop for all camping snacks and bakery essentials.
To answer this brief and build relatability with our target audience, we took our social media content shoot to the desert and went camping outside Riyadh. We covered the full range of products that can be enjoyed outdoors and the one of a kind adventure people long for.
The library of pictures generated were the base of the digital campaign we launched on the brand’s social media platforms, including Facebook, Instagram, Twitter & Snapchat. The campaign achieved great results in terms of engagement, reach and new followers across the platforms, as well as keeping Al Hatab top of mind in the busy camping season in Saudi Arabia.

Check out Al Hatab’s full rebranding here