Ixsir was facing tough competition from brands who are part of larger distribution groups and have budget to spend on 360 campaigns. Our market research revealed that wine is one of the most gifted products among millennials and so the design of the bottle play a crucial role in influencing purchase.
We dug into our target audience’s preference, and based on these insights, we partnered with local designers and artists to introduce 3 collectable limited edition bottles. We then created short videos for social media where the artists spoke about their creation and what inspired them, highlighting the 3 main values of Ixsir: Sustainability, Diversity, Green
Ixsir stood out from the mass clutter and on the shelves. This collaboration is one of a series of campaigns and initiatives we have developed with the brand to reinforce its differentiator and position it as the trendy, green and conscious wine.