Falafel Aboulziz

When FAZ asked us to create a falafel shop for franchising - falafel being a culture-anchored food - we made sure that we both share the same vision before we accepted the challenge: To create a brand that respects both a genuine falafel shop and a loyal falafel consumer.

This meant designing a brand enough for duplication, but without affecting the image expected by the falafel consumers, which is no image! 'So designing without design?' was the first reaction among our team members...

  • TASK Total Brand Creation
  • REGION Lebanon
  • CREATED 2013
Falafel Aboulziz