We were asked to create the identity of a new coffee shop in town serving delicious buns, signature coffee, tea, macarons and breakfast.
The main challenge was to make Baker & More stand out in a wide range of commercial coffee shops and to attract a different, higher class of customers.
The results were a trendy yet classy looking coffee shop. We focused on the materials used rather on the graphic visuals, like jute/burlap bags, wooden containers, nice tableware, etc. to help convey the unicity and genuineness of the place.